The action figures are sturdy and thick, and the body parts are interchangeable to mimic avatar customization in the game. The blind bags also come in well-designed mini-boxes that can spell out the Roblox logo once collected. Usually, we have to grab the scissors and hack away at the plastic, but the packaging was so easy to take apart that my daughter had it open in no time. Surprisingly, my favorite feature was the easy-to-open packaging for the “Work at a Pizza Place” set. Action figure sets are based on some of the more popular mini-games in Roblox, “Roblox High School” and “Work at a Pizza Place,” both instantly recognizable to my little gamer. There are over 40 figures to collect, each with an in-game item, so if your kids are into collecting it might be time to clear some room on the shelf. Not only are the toys perfect for starting a collection, the figures come with codes for exclusive in-game items. My 8-year-old, a fan of Roblox, was ecstatic to get her hands on the new action figures. Like most parents, I’m always grateful for an opportunity to take a game into the real world by encouraging play, and Roblox has delivered that this month with their new line of toys from Jazwares. In the massive world of Roblox, you can do just about anything, from compete in a fashion design challenge to run an obstacle course to hunt vampires. All of these adventures are free, but if you want to customize your character or get VIP access to a game, parents have the option to buy in-game currency to do so. Roblox is comprised of mini-games created by the players for the players. If YouTube Let’s Play videos are any indication, Roblox is currently giving Minecraft a run for its money with kids looking for games to flex their creative muscles. The toy prices haven’t been set yet.Roblox might not be a new game–in fact, the free-to-play “social platform” just celebrated its 10th year of service–but it might be new to you. The characters include Builder Man, one of the “iconic Roblox characters,” Baszucki said. Rivals in the toys-to-life category include Skylanders and Lego Dimensions. Jazwares also makes toys for Minecraft, the big rival of Roblox, as well as other licensed products. ![]() Javits Convention Center from Saturday, February 18 to Tuesday, February 21. The full Roblox toy line will be showcased at Jazwares’ booth at this year’s Toy Fair taking place at the Jacob K. Roblox remains the top free download on Xbox One since it launched on the console early last year. In 2016, the company launched on Xbox One and Oculus Rift. This past year has been marked by big growth for Roblox. The retail bundles include a Blister Box bundle of a bunch of characters, as well as a Blind Box, where the characters inside are a surprise. ![]() The Series 1 collection of toys will debut in February at top retailers across North America. The imagination of users is also strongly reflected in the toy offerings, with a selection of playsets and characters based on the creations of some of the most popular community developers.Īdditionally, each of the toys comes with a unique code that can be redeemed for exclusive virtual items. With the launch of the new toys, Baszucki said, Roblox is seeking to “power imagination” in a way that is similar to how they inspire participants in their online platform to express their creativity.įans can take apart the characters in the physical toy line and mix and match parts to create new characters just like they can in Roblox’s virtual world. ![]() The users can earn royalties based on the toy sales, as they do with game sales. These are stories powered by the creativity of our community.” “We have 40 characters in the first wave, all of them created by our users. “We’re taking user-driven content principles of Roblox and moving them into the physical world,” said Baszucki. The new merchandise is Roblox’s first move to the offline world, and it coincides with a rebranding of the company and a launch of a new corporate website, said Dave Baszucki, the CEO of Roblox, in an interview with GamesBeat. The toys will debut at leading retailers in February. Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular characters in Roblox user-generated games.
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